A certified fitness coach of 5 years and have been training myself in for over 10.
In that time I have tried many different training methods with as many different goals and the constant in all of it has been effort, consistency and keeping your eye on the goal.
My mission is to not only help as many people as I can reach their goals but do it in a way that provides the knowledge and confidence to maintain what these achievements.


Ethan Denby

My Philosophy
First of all you need the exercise to make the progress and whatever you’re trying to achieve whether that’s more muscle mass or more endurance or more strength. Then you need to recover from the exercise to actually reap what you sow. Then you need good nutrition to both fuel your exercise and to aid in your recovery. Then to tie all three of those in together with consistency so to exercise consistently to recover consistently and to get the right nutrition consistently.






Around 80% of people don’t reach their fitness goals with the majority quitting their program within the first 3 to 6 months. What happens instead is there is usually a fitness program being followed.
Whether it comes from a coach, an influencer, or even a group fitness class most fitness programs are actually pretty good. The issue is not the program itself, the issue is that a program is often mistaken for a plan. This is even worse than if you have instructions on how to drive a car but don't have any navigation as achieving a fitness goal is much more complicated than a road trip. Just as you would end up on an endless journey without any navigation, if you have a program but no plan you end up on a perpetual "fitness journey'.
Once you have a plan, your focus can stay fixed on your goal and how quickly you achieve it depends entirely on how much effort you put in.
Plans over Programs














